luxury spaces

LONDON, NEW YORK, HONG KONG, SUZHOU

The vision of a client was to become a truly international men’s haberdasher and the byword for service, craftsmanship and soul in men’s clothing and accessories. Beatrix consulted on business structure, retail, marketing and events in view of increasing sales whilst solidifying the function of the businesses in Hong Kong and New York.

The business works through ready-to-wear, custom & bespoke and trunk shows. Beatrix designed an in store event in New York for the client and Permanent Style’s book launch for invited clientele as well as a special event for their selected top clients at an exclusive members club in Manhattan.

For her own brand, Beatrix designed all 4 of her stand alone stores in London - Primrose Hill, Mayfair, Soho and Chelsea and Hong Kong, as well as 5 retail concessions throughout the city of London. In Suzhou China she was the designer and curator of The Water Pavilion.